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Today, we’ll talk about the best social media tools for the Mac OS. Social media tools are ubiquitous now. A lot are online applications that help in creating content, posting content, and creating systems of automation. In this article, we’ll show you 9 best social media desktop apps for Mac OS. They let you contact friends and followers on your favorite social sites & get in touch with them via voice calls and instant messages. Access your favorite social networks right from the desktop.
Mobile apps seem to always get into our marketing conversations these days. A shows the total IOS and Google Play app downloads topped more than 260 billion last year. So what’s in these apps for us? The marketer’s role has evolved dramatically over the years and is still changing. You need to be constantly forming new strategies and campaigns that will attract your audience. The problem is that you have too much competition. So, you need to make sure it’s your voice being heard, every time, no matter where you are.
This is where mobile apps can give you a much-needed leg-up. Whether you’re an Apple, Windows, or an Android fan, apps can assist you in every step of your marketing activity. With a few touches, you can have all the information you need - what’s trending, how people are responding to your messages, what are the latest best practices. The right apps are truly the marketer’s best friend. But which apps to choose? Here’s a list of the top three apps for each of the four key marketing areas. Related: Content distribution Making sure your content appears at the right place, at the right time can be a tedious process.
These apps will simplify this part of your job. Buffer An app that helps you share content to social media channels by letting you schedule posts to be published at ideal times. You can even let decide what time is best. PixxFly This outbound marketing app automates the distribution and syndication of all your content to various channels across the web with one simple click. also provides analytics for each post. Pagemodo Used primarily to set up Facebook business or organization pages, helps you create engaging visual elements and customized features that encourage fan interaction without professional help. It allows you to schedule posts and finds the most relevant content for your Facebook, Twitter and LinkedIn pages. Social-media management Managing social media can be a tall order.
Most marketers either spend too much time on social or fail to give it the attention it deserves. To strike the right balance, you need the right tools. Hootsuite allows you to manage multiple social media accounts, analyze traffic, track brand mentions, schedule posts, messages and tweets- all from one interface.
Sprout Social allows you to schedule, publish and analyze posts across all your social platforms from a single window. Tint Though not strictly a social media management tool, is an exciting app that can create social hubs to engage audiences. You can pull content from Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest onto your dashboard then embed them as custom feeds into websites like WordPress, Wix, or Tumblr, or on mobile apps, social pages, digital displays and video walls. Social listening When it comes to marketing in today’s social-media environment, it’s important to listen to what people are saying. This helps you measure your reach and keeps you informed on what’s trending. Social listening also helps you know when you need to act promptly.
For example, if not acted upon immediately, a negative comment by an unsatisfied customer can spread like wildfire and damage your brand’s reputation. Here are the three top social listening apps to keep you well informed. 7. Buzzsumo helps you take a deeper look at what’s popular or trending on social media and who’s sharing. Mention helps you easily keep track in real time of what’s being said about your brand so you can react quickly. It will send you alerts showing your mentions each day. Related: 9. Cyfe Social listening can get overwhelming with so many different areas to track.
Makes it easier by allowing you to customize your dashboard to monitor your data all from one place. Employee advocacy One of the most powerful marketing strategies is creating brand advocates inside your own company. These apps are designed to help employees share content across their own social-media profiles. We are seeing new players in this space such as social-media giant LinkedIn.
There are also up and comers like TrapIt. However, based on experience and time in the market, here are three that you should be using right now. Dynamic Signal is a tool that lets you distribute either your own content or some you’ve curated from the web to employees who can then re-share it on their personal social-media profiles.
SoAmpli encourages employees and co-workers to be brand advocates though social sharing. EveryoneSocial With its clean and simple interface, is designed to amplify your brand presence by building a team of employee advocates to share your content on their social media accounts. Related: Always on social?
Wherever you are.
Looking to make the most of the robust? We’ve got you covered. There are literally hundreds of thousands of great software applications compatible with MacOS in the App Store — not to mention the thousands more that are scattered across the web. Because of this, we’ve compiled some of the best Mac apps available. Since there are so many apps, we pared our list down to only include programs that are most likely to be useful to the average Mac user, whether you’re looking to quickly access an abundance of RSS feeds or automatically upload your photos to the proverbial cloud.
Interface Alfred 3 Think of Alfred as Spotlight with a dash of Siri. It’s an application launcher, but it can do a lot more than just that. With Alfred, you can quickly perform calculations, execute web searches, and quickly find word definitions, among many other functions. It fills the gap between Siri and your Spotlight search, by allowing you to automate tasks and perform advanced functions that, frankly, Siri should be able to handle without voice input.
Bartender 3 ($15) Bartender 3 is an app made for when you’re utilizing too many apps. It’s a subtle tool that’s specifically designed with organization in mind, and as such, it lets you better systematize various aspects of your interface. With Bartender 3, you choose which apps appear in the menu bar and rearrange their position to your liking. You can also search for specific items, or move them into the optional Bartender Bar if you’re in dire need of additional space. The latest version added support for MacOS, an interface that leverages the new operating system, and the ability to navigate via your keyboard.
You can choose a 4-week free trial before purchasing if you want. Amphetamine Always a favorite, Amphetamine keeps your computer from going into sleep mode, starting the screensaver, or performing the auto-dim function. It’s ideal for watching streams, videos, or any other activity in which you don’t touch the keyboard or mouse for an extended period of time. Note that Amphetamine no longer works with older versions of the operating system like Yosemite. Dropzone 3 ($10) Once installed, Dropzone 3 feels like an integral part of MacOS. The bare-bones application functions as a shortcut tool, meaning you can use it to quickly copy and move files, launch applications, and share content through popular services such as Facebook and Flickr. You can also upload files via FTP and Amazon S3, or shorten URLs using the newly-added Goo.gl shortener.
It’s all housed within a tiny icon that sits in the menu bar. Google Chrome Safari will never boast the kind of intuitive integration afforded by Google’s proprietary browser. Chrome is for desktop platforms, one that also features the ability to automatically sync all your information — bookmarks, open tabs, recent searches, etc.
— across multiple computers and mobile devices. That, combined with its robust customization and instant search capabilities, make it worthwhile. Magnet ($1) It’s not always easy to view multiple windows side by side, at least, not without Magnet. The app is made for the multitasker inside all of us, and thus presents a quick way to arrange your desktop. With Magnet, you can drag and snap windows to the edges and corners of your screen, which will then lock into place. It’s a terrific tool, complete with predefined keyboard shortcuts, if you want to copy content from one app to another. Unclutter ($20) Unclutter is a basic piece of software that suits its name.
The app is accessible with a quick swipe from the top of your screen, and, better yet, functions as a convenient place for storing quick notes, recent files, and clipboard information. Recent updates also allow for a light or dark theme (although MacOS Mojave now has a native dark mode), and include an option for dragging cards on top of other desktop windows.
Files and notes even automatically sync across your devices via Dropbox, a suitable addition that adds to the app’s lasting appeal.